Launched this week, online shopping site The Third Row gathers together fashion, furniture and homewares from over 100 independent stores that are being talked about on fashion and design blogs.
You'll find products from stores like Incu, Gorman, Girl & Graaf, Craft Victoria, Apartment, Boneyard Supply, AARK, Mr Kitly, LEIF and Y.S Collective all nestled together happily and looking fabulous.
It's a nicely curated experience – great for gift shopping – and when you're ready to buy you're directed to the relevant store to complete your purchase.
A quick chat with founder Diana Campbell
What inspired you to create The Third Row?
I was frustrated because I saw fantastic independent stores mentioned in the media all the time, but whenever I wanted to buy something, I couldn't remember them all. Plus I was too busy and impatient to trawl their sites separately to find what I wanted.
Why independent stores?
The thought of independent shops closing and everyone shopping from the same global chains really scares me. I felt like the best way I could help fight this was by creating a shopping site that made finding and comparing products from independent stores easier and more enjoyable than browsing a chain store website.
Will you be involving more stores in future?
We are looking to feature independent retailers and designers that:
- have received coverage from influential blogs and magazines in the past 12 months
- sell limited-edition pieces or emerging labels (retailers)
- have an original aesthetic (designers/labels)
- have no more than 1000 products in their store
- are not stocked in major department stores.